Account Based Marketing
ABM brings a more holistic view of marketing, beyond just lead generation. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
Our Solution
Solutions we provide
We works closely with our clients to identify and define their ideal customer profile. Through market research, data analysis, and collaborative discussions, we helps identify the target accounts that align with the client’s business objectives. This involves considering factors such as company size, industry, revenue, location, and specific buying criteria.
To effectively engage with target accounts, accurate and up-to-date contact data is crucial. We assists in acquiring and enriching data, ensuring that the client has access to relevant and accurate information about key decision-makers within the target accounts. This can include job titles, contact details, social media profiles, and other relevant insights.
ABM relies heavily on personalized and tailored content. We work with the client’s to develop compelling content assets, such as Email-contents, case studies, thought leadership articles, and industry insights, that resonate with the target accounts. These materials are designed to address the specific pain points and challenges of the key stakeholders within the target accounts.
We creates and executes multi-channel marketing campaigns to engage the target accounts across various touchpoints. This can include email marketing, LinkedIn marketing etc. The campaigns are strategically designed to deliver the right message, through the right channel, at the right time to maximize engagement and response rates.
Problems at hand
Datazen can help your growth team if you're
- Struggling to identify your high-quality accounts and most aware audience
- Spending a lot of time to identify which marketing channel works best
- Unable to reduce your CAC and prove the value of marketing
Benefits
The benefits of account-based marketing
Personalized marketing approach
Sales & marketing alignment
Shorter sales cycles
Clearer ROI
Fewer wasted resources
Uniquely sets us apart
How we are different
1. Prospecting
2. Copywriting
3. Testing
4. Reporting
5. Time to launch
Outsourced
- Basic (Title / Vertical)
- Templates
- None
- None
- 2 – 4 Weeks
In House
-
Basic (LinkedIn) - Pulled from existing marketing material
- Basic (A/B Tests)
- Basic (Opens, Replies)
- 1 – 3 Months
Datazen Global
- Signal-based targeting
- Top-tier Copywriting
- Iterative refinement
- Granular segmentation
- 2 Weeks