Discover how our email marketing strategies helped a fintech company acquire a highly targeted audience. Through meticulous market research and segmentation, we identified specific industries and businesses that would benefit most from the fintech solutions. Our personalized email campaigns effectively conveyed the unique value proposition, resulting in increased engagement, qualified leads, and higher conversion rates for the fintech company.
Datazen Global Services helped secure and boost their pipeline by 500% in just 80 days. Total Meetings achieved 300
Since the customer was starting such campaigns for the first time Datazen Global Servcies was instrumental in Outlining, Setting up, and stabilizing the Lead Generation strategy & engine.
These appointments have helped clients to win new business accounts and meet their sales targets.
Helped client solve all pieces of the lead generation puzzle working in sync – producing RESULTS.
Using years of Lead Generation expertise the Datazen worked with the client’s sales team to quickly set up the quality criteria and targeting framework for HQLs.
Overall decrease in CAC
Campaign Type: HQL
Target Audience: CEO, Founders and Marketing Head’s
Target Location: India
Target Industry: D2C Brands, e-commerce, Shopify users
Target Size: $150K and above
A fintech start up looing to onboard ecommerce brand on to their platform, having secured multiple rounds of funding
- The Client was looking to expand its customer acquisition efforts with a more dynamic approach to improve its marketing efforts.
- The client also used their in-house marketing team to reach out to prospects, but this one-stop marketing strategy didn’t help the client.
- Study the client’s strengths, the market structure, and competition and buyer profiles.
- Based on the above we leveraged our database through analytics and additionally developed targeted list.
- Identifying key decision makers and personalized one on one email reach out
- Appointments were generated at a fast pace.
- Tailoring highly relevant email content to make prospects respond and initiate a meaningful conversations