POS Software Company

Discover how our email marketing strategies helped a POS software company expand its market reach and acquire new clients. By leveraging our extensive database and employing personalized email campaigns, we targeted key decision-makers within the retail industry. Through compelling content and tailored messaging, we effectively communicated the value of the POS software solution, resulting in a significant increase in qualified leads and a notable expansion of the client's customer base.

ACHIEVEMENTS

Developing a full outreach circle and ICP database

Deep involvement in content and message driving

Identifying competitors and partners tech install users to leverage the campaign

100% mail delivery and a high response rate

Tremendous improvement of business processes

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HQL LEAD GENERATED
0
Technology Users
0 %
INCREASE IN PIPELINE
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Call Dials
0
Emails Sent
0
Email Touch Points

CAMPAIGN SPECIFICATIONS

Campaign Type: Lead Generation/Appointment Setting

Target Audience: Restaurant Owners, Chef Owners, Franchisee Owners, Proprietors

Target Location: US

Target Industry: Restuarants and Hospitality

Company Size: $500,000 and above 

Methodology: Email and Calling

THE CLIENT

A leading POS payment and restaurant app providing total solutions for the retail and hospitality industry including POS software and hardware solutions, pagers, pour monitors, and security

CHALLENGES

  1. The client was looking for an outsourced data and outreach team to deliver handpicked technology users data and appointment settings
  2. The clients inhouse email marketing team were reaching out to 20 prospects per day and not getting the desired outcome
  3. Calling was not helping getting any results

SOLUTIONS

  1. Datazen Global identified each technology users accurately and scaled the email outreach by 200 per day 
  2. Hired 2 freelancers native speakers and scaled the call outreach to 100 calls per day
  3. We worked with the client’ in-house team to gather feedback and conversion data to further refine and improve the lead generation campaigns.
  4.  Datazen strategized a drip campaign personalizing and adding relevant case studies,  values to initiate a conversation
  5.  Fixed the marketing material and default email pitch to further improve the campaign