SAAS (CX Platform)
Discover how our email marketing strategies helped a SAAS CX platform acquire a highly targeted audience. By utilizing advanced segmentation techniques, we identified specific industries and businesses that would benefit most from the platform's CX solutions. Through personalized email campaigns, we effectively communicated the value proposition, resulting in an increased number of qualified leads and a higher conversion rate for the SAAS CX platform.
ACHIEVEMENTS
Datazen Global Services helped secure 20 qualified appointments in just 60 days.
Datazen Global Services introduced personalized email templates that not only improved the pre-sales process but also helped the client widen their professional network as well
Generated a significant amount of awareness within their target accounts, get over 100 interested replies and build a healthy pipeline of opportunities.
Successfully penetrated new markets for clients by conducting thorough market research, identifying untapped opportunities, and executing highly targeted campaigns that yielded a 35% increase in leads from previously unexplored industries.
Consistently exceeded client expectations by delivering a high volume of qualified B2B leads, surpassing lead generation targets by an average of 30%.
CAMPAIGN SPECIFICATIONS
Campaign Type: Lead Generation/Appointment Setting
Methodology: Email
Target Audience: Dentist, Restaurant Owners, Franchisee Owners, Retail etc.
Target Location: US
Target Industry: Restaurants, Hospitality, Financial Services, Automotive etc.
Target Size: $100K and above
THE CLIENT
An AI-powered customer experience marketing (CXM) platform that helps local businesses win by building their business and modernize the way they communicate with their customers – from facilitating online reviews, launching personalized marketing campaigns, web chat, payments, and much more.
CHALLENGES
Having launched an (CXM) platform, The client was looking for someone to simplify the lead generation process for them.
SOLUTIONS
To address the client’s challenges, we executed outbound campaigns to their target customers, testing and optimizing copy for authentic engagement. Sector-specific targeting enabled continuous improvement and innovative prospecting methods, resulting in compelling campaigns and increased interest in the product.
