DataZen.
ABM Live
Stop Chasing Leads.
Start Owning
Target Accounts.
We identify your 50–200 highest-value target accounts, map every decision-maker, detect when they're in-market — and run coordinated campaigns until they convert.
3.4×
higher deal value
vs. inbound
vs. inbound
68%
average account
engagement rate
engagement rate
41d
average days to
first meeting
first meeting
ABM Campaign Dashboard — Q2 2025
6 accounts active
Account Funnel
Target Universe
ICP Qualified
In-Market Signal
Meeting Booked
Company
Industry
Stage
Signal
Quantum Logistics
Supply Chain
Demo Set
High
NordFinance AG
FinTech
Engaged
High
BuildTech Pro
PropTech
Warm
Med
MedCore UK
HealthTech
Targeting
Low
SaaS CompaniesFinTech FirmsIT ServicesLogistics & Supply ChainStaffing AgenciesB2B ConsultanciesPropTechHealthTechManufacturingCapital MarketsSaaS CompaniesFinTech FirmsIT ServicesLogistics & Supply ChainStaffing AgenciesB2B ConsultanciesPropTechHealthTechManufacturingCapital Markets
68%
avg account
engagement rate
engagement rate
↑ vs 12% cold email
3.4×
higher deal value
vs inbound leads
vs inbound leads
↑ avg deal size
41d
average days to
first qualified meeting
first qualified meeting
↓ from 90d industry avg
89%
target account
coverage rate
coverage rate
across DMU stakeholders
The ABM Problem
Most companies spray and pray. ABM is the opposite.
Traditional outbound treats all prospects equally. ABM identifies the 50–200 accounts that represent 80% of your potential revenue — and puts every resource behind winning them.
Random prospecting burns budget
Chasing thousands of low-fit leads wastes SDR time and marketing budget on prospects who'll never buy. Win rates stay low, CAC stays high.
Multi-stakeholder deals need multi-thread
Enterprise decisions involve 6–10 buyers. Reaching only one contact means you'll lose to a competitor who mapped the full DMU.
Timing everything, signals ignored
Reaching out when accounts aren't ready wastes opportunities. Buying intent signals tell you exactly when to engage — if you're listening.
ABM vs Outbound
Why ABM converts at 3× the rate
Generic outbound fires at everyone. ABM fires at the right companies, at the right time, with the right message — and doesn't stop until the deal is done.
Standard Outbound
Cast wide, hope something sticks
❌
Blast 10,000 contacts with generic messaging
❌
No account-level research or personalisation
❌
Single-threaded: reach one contact per account
❌
No buying intent signals — outreach is random timing
❌
2–4% meeting rate, low deal quality
❌
Marketing and sales work in silos
❌
No account progression tracking or pipeline visibility
VS
DataZen ABM
Precision targeting, coordinated execution
✅
Focus on 50–200 high-fit accounts with deep research
✅
Hyper-personalised outreach based on account intel
✅
Multi-threaded: reach 3–6 stakeholders per account
✅
Signal-triggered outreach — engage when they're ready
✅
18–24% meeting rate, 3.4× higher deal values
✅
Sales + marketing aligned on the same account list
✅
Full account progression CRM + weekly reporting
The Intelligence Stack™
Four intelligence layers powering every ABM programme
Every ABM campaign runs on The Intelligence Stack™ — our proprietary methodology that ensures you're always targeting the right accounts with the right message at the right moment.
01
Market Intelligence
TAM analysis, ICP scoring, firmographic filtering — we build your ideal account universe from the ground up.
Foundation
02
Contact Intelligence
Full DMU mapping — every decision-maker, influencer, and champion identified and verified within each target account.
People
03
Signal Intelligence
Hiring signals, funding events, tech stack shifts, leadership changes — we monitor 40+ signals per account.
Timing
04
Campaign Execution
Multi-channel, multi-thread outreach activated at the moment of peak buying intent — email, LinkedIn, and warm calling.
Execution
Live Account Signals — NordFinance AG
Hiring: 3 SDR roles posted (LinkedIn) — scaling sales team
92 pts
Funding: Series B €24M closed — Feb 2025
88 pts
Tech: Added Salesforce + HubSpot to stack
74 pts
Leadership: New VP Sales joined from Stripe
71 pts
Content: Published "2025 B2B Revenue Strategy" report
52 pts
🎯 Action: Trigger outreach NOW
Composite score: 377/500 — prime buying window detected
How It Works
From target list to booked meeting in 4 steps
A repeatable process that compounds — every campaign makes the next one sharper.
01
Week 1–2
Market Analysis & Account Selection
We analyse your TAM, score accounts by ICP fit, and build your target account list of 50–200 highest-value companies. DMU mapping begins.
02
Week 2–3
ABM Campaign Preparation
Account-specific messaging crafted for each stakeholder persona. Signal monitoring activated. Multi-channel sequence architecture built and approved.
03
Week 3–4
Campaign Launch
Multi-thread outreach activated — email + LinkedIn + warm calling. Signal-triggered escalations fire automatically when accounts show buying intent.
04
Ongoing
Maintenance & Optimisation
Weekly account progression reporting. A/B testing messaging by vertical. Monthly TAL refresh. Pipeline handed to your sales team with full context.
Client Results
What ABM actually delivers
Numbers from real campaigns. No aggregated averages — these are specific client outcomes.
FinTech · UK
31 mtgs
booked in 90 days
Series B FinTech targeting UK enterprise banks and insurance firms. 120-account TAL. Multi-threaded across VP Finance, CTO, and procurement — 3 contacts per account.
IT Services · Canada
4.1× ROI
pipeline generated vs. investment
Managed IT services provider targeting mid-market manufacturing. 85-account focused ABM. Signal triggers on IT leadership changes and infrastructure expansion drove 68% of meetings.
SaaS · DACH
$1.2M
new pipeline in quarter 1
B2B SaaS targeting DACH enterprise logistics firms. 60-account precision ABM. Average deal size 3.2× higher than existing inbound pipeline. 22-day average to first meeting.
Pricing
Choose your ABM programme
All programmes include account selection, DMU mapping, signal monitoring, multi-channel execution, and weekly reporting. No setup fees.
Focused
Custom /mo
Perfect for companies testing ABM for the first time with a focused, high-priority account list.
- 50 target accounts
- 2–3 contacts mapped per account
- Email + LinkedIn outreach
- 20 key signals monitored
- Bi-weekly reporting
- CRM handoff (meetings only)
- Warm calling
- Dedicated ABM strategist
Most Popular
Growth
Custom /mo
Full ABM programme with multi-thread execution and dedicated strategist. Our most effective tier.
- 100–150 target accounts
- 4–6 contacts mapped per account
- Email + LinkedIn + warm calling
- 40+ signals monitored per account
- Weekly reporting + strategy calls
- Full CRM pipeline integration
- Dedicated ABM strategist
- Quarterly TAL refresh
Enterprise
Custom /mo
Large-scale ABM for enterprise sales cycles. Full account intelligence platform with custom reporting.
- 200+ target accounts
- Full DMU mapped per account
- All channels + gifting/events
- Custom signal stack + alerts
- Real-time reporting dashboard
- CRM + Slack + email integration
- Dedicated team (2 strategists)
- Monthly executive review
FAQ
Questions about ABM
How is ABM different from your appointment setting service?
Appointment Setting is a volume play — we reach a broad prospect list and book meetings. ABM is a precision play — we select a targeted list of 50–200 high-value accounts, map every decision-maker inside them, monitor buying signals, and run coordinated campaigns across multiple stakeholders over weeks or months. ABM targets larger deals and longer sales cycles. Many clients run both together.
How do you build the target account list?
We start with your ICP: firmographics (industry, headcount, revenue, geography), technographics (tools and stack), and firmographic intent. We then score every account in your TAM against these criteria, layer in your existing CRM data and historical wins, and present a prioritised account list for your approval before any outreach begins. You always have final say on which accounts are in scope.
What does "multi-threaded" mean in practice?
For each target account, we identify 3–6 relevant contacts across different seniority levels and departments — typically a business buyer (VP/Director), a technical buyer (CTO/Head of IT), and one or more influencers (team leads, operations). Each receives personalised outreach tailored to their specific role and concerns. This prevents a single gatekeeper from blocking your deal and accelerates consensus-building across the DMU.
What buying signals do you monitor?
We monitor 40+ signals per account including: hiring activity (sales, marketing, ops roles), funding rounds and financial events, technology installs and removals, leadership changes (new CXO, VP hires), company expansion signals (new offices, headcount growth), content consumption signals (relevant job posts, published content themes), and third-party intent data where available. Signals are scored and combined into a composite intent score.
How long before we see results?
ABM is a longer-horizon play than cold outbound. Expect weeks 1–3 to cover account selection and setup. First meetings typically appear in weeks 3–6. Pipeline velocity accelerates significantly in months 2–3 as accounts move through the funnel together. For enterprise deals, the full compound benefit of ABM (deal quality, size, close rate) is most visible at the 90-day mark. We provide weekly reporting so you see progress throughout.
Do you integrate with our CRM?
Yes. We work with HubSpot, Salesforce, Pipedrive, and most major CRMs. Every meeting booked is logged with full context: account score, signals that triggered the meeting, contacts reached, sequence history, and next steps. On the Growth and Enterprise tiers, we update account progression stages directly in your CRM so your sales team has full visibility at all times.
Start Your ABM Programme
See which of your target accounts are in-market right now.
Book a free ABM strategy call. We'll identify your top 20 target accounts, show you which are showing buying signals today, map the decision-makers inside them, and walk you through exactly how we'd run your campaign.
30 minutes. No commitment. Just accounts, signals, and a plan.
✓Free 20-account TAL preview
✓Live signal scan on your verticals
✓DMU sample for 5 target accounts
Book a Free ABM Strategy Call →
No commitment. We'll respond within 1 business day.