Very little. You'll join a 60-minute onboarding call to define your ICP, ideal company profile, and offer positioning. After that, we build, launch, and manage everything. Your only regular commitment is a 30-minute weekly or bi-weekly review call to go through results and flag any accounts to prioritise or exclude. Once meetings are booked, your sales team takes over from a warm handoff.

Individual channel services (email-only or LinkedIn-only) deliver outreach through one channel. End-to-End Lead Generation combines both channels in a coordinated motion — plus handles the data build, infrastructure, and deliverability setup that underpins them. Clients running both channels consistently see 2–3× more meetings than single-channel campaigns, because different buyers respond to different channels at different times.

Onboarding to campaign launch takes 10–14 days. Week 1 is onboarding, ICP brief, and data build. Week 2 is infrastructure setup, warm-up launch, and copy creation. Outreach goes live in week 3. Most clients see their first qualified meetings in weeks 3–4.

Yes — reply management is included in all plans. We handle every email and LinkedIn reply, manage objections, answer questions, and book meetings directly to your calendar. You only receive the meeting notification and the context brief — not a pile of raw replies to manage.

Every meeting booked comes with a context brief sent to the relevant sales rep — covering the contact's background, company profile, the trigger that opened the conversation, a summary of the message exchange, and any specific context or objections raised. Your sales team walks into every call informed, not cold.

Yes. We sync all activity, contact records, and meeting bookings to your CRM. We work with Salesforce, HubSpot, Pipedrive, and most other major CRMs. If you don't have a CRM, we can set you up with a simple pipeline tracker as part of onboarding.